5 Smart Reasons to Keep Track of Your Social Media Following

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5 Smart Reasons to Keep Track of Your Social Media Following

If you blog or have a business, a social media presence is necessary to expand your reach, find your customers/readers and meet like-minded people (#CommunityOverCompetition).  The problem is, there are so many different social platforms it can be hard to keep up with them all and stay active on them consistently.  As someone working a 9-5 and hustling on the side, time is of the utmost importance, so putting effort into things that arenโ€™t providing the intended results is something that you donโ€™t want to do.  I found myself in this situation.  I was trying to be present on four different social platforms, but I was really just spreading myself too thin.  As a result, my posts were sub-par and inconsistent.  In November 2015, I decided to create a spreadsheet to keep track of my weekly social media and email list numbers so I can start spotting trends.  Over the past two years I have gained so much insight!  Now I will be sharing the findings with you and telling you 5 smart reasons to keep track of your own social media following.

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Sometimes you need to take your own advice

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Itโ€™s funny how life works.  You may be the go-to person for advice from your friends and family and you may give the best guidance to everyone.  This is your thing, thatโ€™s why they keep coming back!  You know what happens though?  You tend to dish it out but do not apply it yourself.  This is exactly how Iโ€™ve been for the last two years.  Today I took a big leap and finally rebranded to Lauren Myers & Co.  This decision was years in the making, I was just holding myself back.  There are a few reasons that I decided to rebrand that I will be discussing today.

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Iโ€™ve had various iterations of my Graphic Design company for over 10 years (3 different names in fact).  The last name that I used was Color Hug.  At this time, my business had switched from graphic design services to a colorful product line and custom event branding. This was great and the name made perfect sense for my audience, however, things changed and I began focusing on blogging more and selling digital products for bloggers and creative entrepreneurs.  As as result, the name Color Hug didnโ€™t make sense.  I knew this, but I tried to make it work.  I tried to think of a way to make Color Hug fit into a market that it wasnโ€™t even initially created for.  After around 1.5 years, I started thinking that rebranding would be inevitable.  I already knew it needed to happen...I even have a free course on it (The โ€œHeck Yeah!โ€ Guide to Naming Your Blog/Biz), so I knew all of the signs that point you in the direction of a rebrand.  I decided to take my own advice that I have given to those that had signed up for the course.  There were two factors that ultimately gave me the push to rebrand.

1. My former business name wasnโ€™t relevant to where my focus and future direction is. I tried to mold Color Hug into something that didnโ€™t make sense considering what it started out as. A paper goods company turned blogging +automation tips mixed in with digital products just donโ€™t mesh well.

2. I chose to use my name because it literally represents me as a person, not just a face representing a company. This is more personable and since I plan to work with clients 1-on-1, they need to know, like and trust the person, not just the brand.

There are also things that Iโ€™ve come to realize during this transition:

  • I can post and send emails on the weekend if I want. If thatโ€™s when my audience is available, it makes sense to post during those times. I shouldnโ€™t try to capture their attention when they donโ€™t have the attention to give.  As a result, blog posts on the weekend are not out of the question.
  • A business Instagram account may be more beneficial for me in the phase that Iโ€™m in.  I know that I could have switched to a business profile at any time, but if I want to start running ads to get my name out there to more people that have yet to discover my feed/website, doing it under a name that makes more sense for my direction is a better choice.

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So hereโ€™s what you can expect from Lauren Myers & Co.

  • More time saving tips and strategies.
  • Video training
  • Weekly blog posts
  • Bi-weekly emails (want to start getting the tips that I only share with my list? Sign up here)
  • More digital resources in the shop (including mini email courses)
  • More merch in the shop

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So tell me, have you ever gone through a rebrand?  What was the driving force behind it and how did it work out for you?  Tell me in the comments below!