If you blog or have a business, a social media presence is necessary to expand your reach, find your customers/readers and meet like-minded people (#CommunityOverCompetition).  The problem is, there are so many different social platforms it can be hard to keep up with them all and stay active on them consistently.  As someone working a 9-5 and hustling on the side, time is of the utmost importance, so putting effort into things that aren’t providing the intended results is something that you don’t want to do.  I found myself in this situation.  I was trying to be present on four different social platforms, but I was really just spreading myself too thin.  As a result, my posts were sub-par and inconsistent.  In November 2015, I decided to create a spreadsheet to keep track of my weekly social media and email list numbers so I can start spotting trends.  Over the past two years I have gained so much insight!  Now I will be sharing the findings with you and telling you 5 smart reasons to keep track of your own social media following.