Email Marketing is a huge deal right now.  You may have been hearing about growing your list and different strategies to do it, but let's take a step back for a moment and talk about HOW people are actually opting in.  Obviously there is some type of form to fill in, but where is the form located?  How does it look?  Most importantly, are visitors directed away from your site to fill in their forms?  I really hope not, because you are setting yourself up for lots of missed potential subscribers if so!  It’s a proven fact that sign up interest decreases with each step that is added to the process (humans like convenience!).  It's also known that readers are 30% more likely to opt-in when they can do it with a simple click and fill process (AKA two-step opt-in process).  Ultimately you want to encourage visitors to sign up and make it as easy as possible.

You may have heard of Leadpages, a lead generating website that offers many types of opt-in forms to incorporate on your site.  Unfortunately they don't have a free plan...or a cheap one at that (the standard plan ranges from $17-$37 a month depending on if you pay monthly, yearly or every two years).  Fortunately after exploring Squarespace one day, I found out how to make a "Leadbox" type of opt-in form, which is a very popular option in Leadpages.  Today I will be discussing how to use Squarespace’s built in features to set up 3 types of opt-in forms that will not direct readers away from your site.  If you would like Leadpages functionality in a Squarespace environment or if you want to know how to set up some higher converting opt-in forms, read on!