If you had a penny for every time you read or heard that having an email list is incredibly important when you are a blogger or business owner, I'm sure you would be wealthy and on an amazing vacation right now. But let's take a step back and start from the beginning. You should have a solid understanding of what email marketing is and the different terms that relate to newsletters. Let’s get down to vocab. Newsletter Lingo. Modal, Opt-In, exit-intent...what does it all mean? I’m going to discuss this in detail, so if you’ve ever been confused on newsletter terms, keep reading. Hey, even if you aren’t confused, read on anyway because you may learn something new!