As I sit here and type this post, we are three months into a (hopefully temporary) new way of life due to Covid-19. Most of the country was under shelter in place orders, but now things are starting to open back up. Three months of being home was sure to cause many days and nights in deep thought on a variety of topics. You may have thought about so many things and came up with some awesome ideas and now you donโt know what to do with them. I experienced the same. I had a long period of time where I didnโt think about business or blogging because I was mentally exhausted. I then had a period of time where many ideas came to mind (I believe this is because I took that needed break and made room for new ideas to come in). I had so many ideas, I needed to figure out what to do with them. If you find yourself in that situation now and want guidance on how to move forward, I will be discussing the 6 step process of how to organize your many great ideas and what to do with them.
1 / Data Gather
The only places you likely have been while shelter in place orders were in effect were the grocery store, a drive-thru, a gas station and work if you held an essential position at your job, so this step shouldnโt be cumbersome (maybe just the part of searching through the house for all of the papers your ideas are on, ha!). Gather all of your notepads, sticky notes, napkins, etc. that you wrote your ideas on because you need to get an idea of what your thoughts were and put them together.
2 / Group
Read through all of your ideas and group them together based on the topic. If you had ideas for new courses, put them in a pile together. If you had ideas for new blog posts, group them together. This will help you see if there are more ideas on a specific topic than others and guide you on what to work on now and what to save for later.
3 / Filter
The important thing about content creation is that it all needs to align with your goals. This means to focus on topics that will continue to show your expertise. This doesnโt mean that an idea you had that may not fit in with your current goals isnโt good to keep. On the contrary! From these piles, pull out the ideas that are not aligned to the topics you already post about, or that do not fit into the puzzle when thinking about what you need to do to accomplish your ultimate business goals. You need to filter the ideas down so you donโt waste time working on something that is not directly related to your goals and so you donโt overwhelm yourself with what you want to do.
4 / Digitize
Once grouped and filtered down, itโs time to put these into a digital system so you wonโt risk losing them. Add the ideas to something like Trello, Evernote, etc. Utilize a tagging function for your notes so you can easily find them in the future. The notes that you removed from your pile should still be added to your digital note tool because you donโt want to get rid of the ideas. They may fit into your strategy in the future, so add a Future tag (or something similar) to them for later.
5 / Apply a Realistic Timeline
You will also need to create a realistic timeline for executing these ideas. A realistic timeline means donโt try to launch a brand new course in two weeks. You want to allocate a realistic timeline to these tasks because although you still may be in self-quarantine or just not going too many places away from home, you still have regular, daily activities to do such as work, cook, clean, decide which pair of slippers and pajamas to wear for the day, etc. (ha!), so you donโt want to overload yourself. Though Iโve been home for the majority of this time, I still find myself exhausted at the end of the evening. I still need to use Trello to organize my blog tasks and schedule things out, otherwise things just wonโt get done. I also feel like we have a false sense of time right now. If you tell yourself, โEh, Iโm home all day, I have all the time in the world to work on thisโ, you will likely push it off and find yourself at 11pm with nothing on your list complete for the day. So just be mindful of having a realistic timeline to complete your tasks.
6 / Create Content
Now comes the fun part- working on the tasks youโve deemed important to reach your goalsโฆcontent creation! There are so many mediums you can create content for. You can also re-purpose content for different platforms! Here are a few things you can create from the ideas you had:
a. Blog posts
b. Instagram content (feed, stories, IG TV, Live)
c. Email marketing content
d. Products/Services
e. Podcast topics
f. YouTube content
g. Online or email courses
h. Free and paid downloads
i. Email marketing content
There are so many ways to put your ideas into fruition! Sometimes half the battle is knowing what topics you will create content around. When I hear someone say I have too many ideas as if itโs a burden, I have to disagree and spin it so they will see it as a good thing!
As we slowly try to get back to some sort of normalcy (letโs be real, some things in our reality are not things that we want to get back to), just remember that being restricted to your home and essential places is not a terrible thing. Ideas will continue to come to you, but now you have the steps to help you organize and execute them!
So tell meโฆhow have you been handling this time at home? Have you had plenty of ideas that you are acting on, are you slowly getting back into the swing of things or are you taking a mental break from everything? Leave a comment below.