Automation

3 Popular Online Tools With Built-In Automation

I always talk about ways that automation can make your business and blogging processes easier (here are all my posts about automation).  You may want to start automating some of your processes, but just donโ€™t know where to start.  My first piece of advice is always to check the integrations that are a part of the programs and online tools that you already use (aka native integrations).  The setup for these integrations is usually easy since youโ€™re only linking one app to the one youโ€™re already in, and the integrations often contain automation to make your workflows smoother.

There are many tools that include native integrations, but today I will be sharing three popular tools and some of the useful integrations that focus on automating your tasks.

1/ Trello

My favorite tool for organizing everything from business tasks to vacation planning to Christmas planning has different types of automation built into their platform.  

  • Google Calendar sync- this is an awesome power-up (power-ups is what Trello calls their add on tools) where you can connect your Google Calendar to a Trello board, and when you schedule due dates for cards and/or tasks, they will also sync to your calendar.

  • Custom automation using Butler- you can create custom automations for your boards and cards using Trelloโ€™s automation tool called Butler. You can easily create automated tasks for the following:

    • Automation Tips- this is where Trello suggests automations you can set up based on your activity in your Trello boards. If you frequently do the same types of things in your boards and cards, it suggests an automation to set up for it.

    • Rules- this is where you can create a custom rule to make a task automatically occur based on the rule you have set. Think of this as the rules in your Gmail or Outlook email accounts that you can create. You can get very specific with the actions you want to occur, and the setup

    • Card Button- you can create a button that performs an action that you have set for it. For example, if you want to push a button to make all tasks in a card be marked off rather than clicking each checkbox individually, you can create a button for that.

    • Board Button- this is the same concept as a card button, however, the action that you set for this button will apply to all cards in the board that fit the button criteria. For example, if you want to archive every card that is complete on your board, you can do this with the click of one button.

    • Calendar- this type of automation is where you can set up recurring actions. For example, if you want a card to be created in one of your lists every Monday at 7:00 am, you can set this up to occur.

    • Due Date- due date automation can occur based on due dates you have set for cards and/or checklist items. For example, if you want all cards that are past due to move to the top of a list in your board, you can set the automation up to do so.


2/ Canva

Canva is such a useful and popular tool! I have a graphic design degree and was taught to use Adobe products for creating graphics, however, the ease and multiple layers of functionality that Canva brings is making me consider switching over to them for the bulk of my graphic design creations.  Aside from its ease of use, did you know it even has automation built into it?  One of the best automation features is that you can schedule your Instagram posts directly in Canva using the Content Planner or the Canva Editor.  This means rather than downloading your designs then uploading them to IG or another scheduler tool, you can do it all without leaving the app!

If you use Canva to create your social media graphics and other content, this is a perfect way to streamline your social media process. You can schedule posts for Instagram, Pinterest, Twitter, LinkedIn, Facebook (pages and groups), Slack and Tumblr using a computer or mobile devices (productivity on the go!).

Notes:

  • You must have a Canva Pro, Canva for Enterprise, or Canva for Nonprofits users account to use this feature and an Instagram Business account for IG posts.

  • Instagram Stories and Reels arenโ€™t supported on desktop, but you can share Stories and Reels from the Canva mobile apps.

  • You can only schedule one image to post at a time, so carousels are not compatible with the scheduler.


3/ MailChimp

Mailchimp is still an incredibly popular email marketing platform with plenty of native integrations. There are too many to name in fact, but here is a snippet of different online tool categories they integrate with:


The two integrations that I find most helpful are-

  • Canva- you can create designs for your emails and save them directly to your Mailchimp account. This is useful because you no longer need to save your designs to your computer then upload to Mailchimp. Though this isnโ€™t exactly automation, the integration speeds up your workflow and streamlines itโ€ฆsomething equally as helpful as automation to me.

  • Instagram Content Block- a great feature for cross-promotion (promoting your content in different places at once) is the Instagram content block. This is an integration that shows your instagram feed in your Mailchimp email. You can control how the feed appears in the email, and you can even include the posts full description to further promote your brand message.


These are many different ways that you can add automation easily to your processes in tools that you already use daily. Check the Integrations section of your favorite tools and see what you can start automating today!

7 Apps to Use for Auto-Posting to Instagram

Many social media experts say to gain traction on your social accounts you have to show a consistent presence. The problem is, posting in real time is a guaranteed way to become inconsistent. The two main reasons are you may not know what to post about and you have to actually remember to post! The great news is there are various apps in which you can plan your social content and schedule it to post in advance. The only prerequisite for auto posting to Instagram is that you have a business Instagram account, so if you donโ€™t have one, consider switching over soon!  Today I will be sharing 7 apps that allow you to post to Instagram automatically- and not just a push reminder, an actual post to your feed!

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1.Preview

This is the app that I currently use to plan and schedule my Instagram content. The app includes many features such as Reels and Story planning, but my favorite feature is editing.  I love to simplify and streamline processes, so an all-in-one app that handles photo editing/adjusting, planning and posting is golden!

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Preview App

2. Planoly

This is also a feed planning and scheduling app with many features such as analytics and hashtag help.  This is a popular app among content creators because of its ease of use and various options in the app.

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Planoly App

3. Buffer

Buffer has been around for a while and itโ€™s still one of my favorite tools for auto-posting content to social media.  You can link different social platforms to your Buffer account such as Twitter and Pinterest, so if you want to auto-post to these other platforms this is a great option of an app to use.  Buffer does not have a visual feed planner, however, you can view your scheduled content to know whatโ€™s coming up in your content calendar.

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Buffer

4. Tailwind

Tailwind is also an app that will post contents to various social platforms automatically.  There is a more robust calendar feature and their SmartSchedule feature is incredibly helpful by scheduling you IG posts based on the times that your audience is most active.  Since standard posting time tips donโ€™t apply to every account, this feature is awesome because you will get personalized information!

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Tailwind App

5. Hootsuite

This app has also been around for a LONG time.  I remember when Twitter first started gaining traction, Hootsuite was there to make Twitter interaction more seamless.  Now that Instagram is a part of Hootsuiteโ€™s supported apps, you can also use this to auto-post.  Like Buffer, this is not a visual feed planner, but you can still plan and view your IG content with Hootsuite.

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Hootsuite


6. Later

I have not had the pleasure to use Later yet, however, I often hear great things about it.  The great feature with Later is that there are two views for your content- your feed planner and your calendar to see when things are scheduled to post.  This is the best of both worlds because you need to see your feed in different ways for different reasons.  Maybe one day you just want to know how much social content will be posted for the week, so you arenโ€™t concerned with the visual feed at that moment. No need for a visual if thatโ€™t not the information youโ€™re seeking. Or maybe one day you just want to see if your feed flows well visually.  There's no need for the calendar when youโ€™re not looking for the content schedule.  Having both options in one app accommodates both situations and sounds like a time-saver to me!

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Later

7. Facebook Creator Studio

This Facebook feature is becoming more and more popular.  Why not just use the tools available from the company that owns the app, right?  With Facebook Creator studio, you can plan and schedule your Instagram content (Facebook as well), and view analytics.  I tend to trust/believe the stats provided by the company that owns the app being used because they are more vested in the data being accurate since it is their platform.  There is also an app for Creator Studio, so creating and scheduling your content is even that much more of a breeze.

Facebook Creator Studio

These are the most popular platforms being used to auto-post to Instagram.  There are only a select few that Facebook has provided this type of API access to, so if an app is allowed to auto-post, itโ€™s a great sign in their security and various protocols to keep your data protected.

One last thing to note- when you post to Instagram automatically, itโ€™s good to be aware of the times so you can be around to respond to comments!  Engagement is the key of social media, so itโ€™s not cool to auto-post and never show up.  That totally defeats the purpose of social media.

Do you use any Instagram feed planners to auto-post?  If so, who do you use and if not...go ahead and jump on it! The sooner you do, the sooner you can start gaining back time in your day to work on growing your business and less time trying to remember what and when to post to Instagram in realtime.