Where to Remove a Human From Your Blogging Process (+ what to do instead)

Have you ever had the thought that things would be awesome if you had a clone?  Like not in a weird “Orphan Black” kind of way, but just another you that can help you get things done?  One of my many passions in life is automation and finding ways to automate processes. In my book, automated tasks are considered clones because they’re doing exactly what you would do on your behalf.  The blogging process can be long and detailed depending on the kind of post it is (a how-to post may take longer to create than an opinion post), so it’s a great idea to throw some automated tasks into the process (aka your clone) to relieve you of some of the work.

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These are the general steps of the blogging process from a high-level view:

  1. Blog topic post research
  2. Choose a post topic
  3. Take photos for post
  4. Edit photos
  5. Type blog post
  6. Create post graphics
  7. Post goes live
  8. Social media sharing

Where to remove a human from the process (in bold):

  1. Blog topic post research
  2. Choose a post topic
  3. Take photos for post
  4. Edit photos
  5. Type blog post
  6. Create post graphics
  7. Post goes live
  8. Social media sharing

The process has literally been cut in half!  This is a dream come true, right? So how exactly can these tasks be done by your clone?  Here’s how:

Blog post topic research

I go to social media for a large portion of my research.  This is where my target audience hangs out. They’re on Twitter and Instagram posting away.  I find them by searching for niche-related hashtags and keywords. The key is, instead of me searching social media myself, I have an automated task set up that searches for me and spits out the results onto a Google Sheet.  I can then check this sheet at my leisure and find ideas for blog post topics directly from my target audience.

Related: 3 Smart Reasons to Automate Market Research

 

Type blog post

There is no need to type blog posts if you don’t want to thanks to voice-to-text capabilities on your phone and in Google Docs.  You can talk your blog posts out into a doc and the words will be typed for you! This allows you to safely multi-task, like blogging while driving or cooking dinner for example.  You only have to be present to talk, but you’re hands-free so you don’t have to worry about typing!

Related: The #1 Way to Maximize Time on Your Daily Commute


The key to staying on track with blogging is to stay ahead.

Post goes live

If you are working on blog posts and publishing them in real time, you've got it all wrong.  You should be working ahead, so you should be scheduling your posts to go live at a predetermined time in the future.   That’s the key to staying on track with blogging...staying ahead.

 

Social media sharing

There is also no reason to have to manually share your new blog posts on social media.  Cross promotion is an awesome thing (posting on multiple social channels) and doesn’t have to involve you.  You only need to create the automated task that will post to Twitter, Pinterest, Facebook, etc. when a new blog post goes live.  After you create that task, you set it and forget it.

Another aspect of social sharing is sharing frequently.  You can also automate this by scheduling posts in a tool like Buffer, Hootsuite, or CoSchedule.  By setting up a group of social posts to go out some time in the future, so you can literally be brunching with your family and promoting your last 5 blog posts on social media without intruding on your family time!

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Awesome, right?  Well what about the other tasks that your clone can’t do?  The great thing about this is that you will have freed up time to focus more on these tasks that you do need to touch.  As I say, automation frees up time for you to work on things that you can’t automate!

Interested in having custom automated tasks (aka your clone) created for you?

Creative Places to Find Testimonials

There are a few things that you need to have as an online business, but one of the main things is receipts.  When I say receipts, I mean positive feedback/testimonials. When you’re online, there’s no physical presence, so it can be harder to make a connection.  It’s also a little more difficult to trust small online businesses because there is no traditional customer care department if someone encounters issues. Being an online business, you have to go the extra mile to gain the trust of potential customers, so this is where your receipts come in.  Problem is, sometimes you either don't get feedback from every customer or you have a new product/service with no feedback yet. I understand this problem because I have encountered it. Today I will be sharing 5 creative places to find testimonials when you don't have much customer feedback.

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1 / Social Media Comments & Posts

Social media tends to be the first place brands are discovered and from there a site visit may happen as a result.  Because of this, you may be interacting with plenty of people that may not be customers yet, but still leave comments on your posts. It’s a smart idea to keep track of social media comments that explain how helpful you were or how great a product of yours was.  For example, if you post something to instagram about a way to be more efficient when editing photos and someone took your advice and the results were great, if they leave a positive comment about it on the post, take a screenshot and save if for future reference. You may have a product/service directly related to the post topics, so the comment they left could be included as a testimonial on your website.

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2 / Email Replies

If you send emails to an email list, you can use the positive replies you receive from them on your website.  You may also just receive an email from someone unrelated to your email list where they tell you helpful you are, how great a specific you shared was, etc.  These can also be used as testimonials. I have a folder set up in my email called positive feedback so I can always reference them when needed.

3 / Blog post comments

When readers leave comments on a post sharing how much they loved it or how much the post helped them, this could also be a potential testimonial if the post is related to a product or service that you offer.  A great thing about blog post comments is that they’re available for anyone to see, so if a reader sees a positive comment it may encourage them to try out your tip as well!

4 / DM Comments

Sometimes people may send you a DM telling you how helpful one of your tips was or how they loved the content in your IG stories / Live, etc.  These comments can also be used as testimonials, again, as long as they are directly related to a product/service of yours.

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5 / Questionnaire Feedback

It is a good idea to send questionnaires to your email list and customers because the feedback provided can be placed on your site as well.  You can be direct on a questionnaire and ask for their feedback on the content you share as well as if they have ever tried anything that you posted and to include details in their response. Sometimes you just need to ask instead of waiting around for feedback.


These are just a few ways to find positive feedback in places that you may not have though of for your website thus showing how awesome you are at what you do!  I only suggest using these forms of feedback for products/services that are directly related to it (ex: you post wardrobe and styling tips on your blog, you get a response from someone who tried your tips and loved the results,  you have an online styling course that the feedback can be included on), otherwise it could come across as dishonest!

I would love to hear how you handle testimonials or if you even bother with them at all. Let me know in the comments!